Madhuri Dixit sizzles in saree at Food Food Launch
FOODFOOD, India’s first Hindi 24x7 Food Lifestyle Brand to debut on 24January, 2011The most innovative and specialized 360 degree food concept launches its TV channel
Mumbai: 18 January, 2011: Claiming the title of the most gastronomically loaded lifestyle and entertainment concept available across TV, mobile, web etc– a 360 degree brand on the world of food, Sanjeev Kapoor & Raghavendra Madhav of Astro All Asia Networks, today announced the launch of FoodFood- the TV channel, from 24 January, 2011.
The brand also revealed it’s “double whammy” team - renowned Chef Sanjeev Kapoor as the expert on all things food, and Ms Madhuri Dixit Nene as the Lifestyle Ambassador of FoodFood. Said Mr Madhav, “ Sanjeev Kapoor is not only a great chef but is also India’s original and most trusted chef. He brings to the table a deep understanding of food and how it works on TV . We are also delighted to announce the involvement of Mrs Madhuri Dixit Nene who epitomizes Indian womanhood. Being a foodie herself, she brings to the brand a lifestyle perspective”
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